Brand Style Sheet

This brand style sheet serves as a guide for our internal design team, vendors, and authorized personnel working with the Jim Adams Consulting brand. It contains the necessary elements, artwork, and materials to ensure consistency in all materials produced under the Jim Adams Consulting brand.

While all brand elements are included in this style sheet, not all may be appropriate for every project. Careful consideration should be taken when selecting the appropriate visual elements for each project.

Any visual element, color, typeface, or logo not included in this style sheet must be approved by our design team. We ask that you refrain from distorting our graphic elements by changing their aspect ratio, shape, or color.

Primary Logo

How our logo is used is crucial in keeping its visual meaning and identity intact. This logo is our primary logo and should be used in most instances. Always use the logo files provided. Do not re-create.

Alternate Logo Colors
Typography

Eurostile Extended

Eurostile Extended Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890

Roboto

Roboto Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890

Brand Colors

To build the Jim Adams Consulting colors, use the following formulas.
CMYK is used for reproduction on printed material and RGB/Hex is used for digital platforms.

HEX: #012f6b
RGB: 1, 47, 107
CMYK: 100, 89, 30, 20

HEX: #276ec0
RGB: 39, 110, 192
CMYK: 84, 56, 0, 0

HEX: #6ca4fd
RGB: 108, 164, 253
CMYK: 53, 30, 0, 0

HEX: #0e8741
RGB: 14, 135, 65
CMYK: 87, 23, 100, 9

HEX: #272727
RGB: 39, 39, 39
CMYK: 71, 65, 64, 69

HEX: #797a7a
RGB: 121, 122, 122
CMYK: 54, 45, 45, 10

HEX: #bcbcbc
RGB: 188, 188, 188
CMYK: 27, 21, 22, 0

HEX: #e6e6e6
RGB: 230, 230, 230
CMYK: 8, 6, 7, 0

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